Architecture Meets Animation

Mexico City-based architect Michel Rojkind and art director Vivian Rosenthal of Manhattan’s Tronic Studio have a lot in common.

Both work with top-level international clients.

Both are multi-disciplined creatives: Rojkind was a drummer in a popular Mexican rock band, while Rosenthal has an M.A. in architecture.

And both use 3D Mac applications to develop and produce their work.

Rojkind and Rosenthal are constantly immersed in multiple, varied design projects.

Rojkind recently created and built an ambitious façade for Nestlé’s chocolate factory in Toluca, Mexico, and is now working on strategies to enhance other Nestlé plants.

His firm is currently refurbishing a 100-room hotel in Mexico City, and collaborating with urban planner Arturo Ortiz on the master plan for a major agricultural fair in Irapuato, Mexico.

Rojkind’s work is also up for review in several international architectural competitions, including one for a mixed-use tower complex in Dubai and another for a large cultural and educational center in the Middle East.

Meanwhile Rosenthal, her partner Jesse Seppi, and their colleagues at Tronic Studio are wrapping up a massive public media installation for Target in Dallas, which merges live action and CG content on eight programmable 25-foot LED screens.

A new TV spot they’ve created for Subaru brings to life a series of still photos.

Source: www.apple.com/pro/profiles/rojkind_ro… (127)